About

Your strategic M&A partner, from start to finish.

Creating Strategic Partnerships

We believe a successful transaction is more than just closing a deal—it’s about creating partnerships that endure. Iron River approaches every engagement with care, guiding firms toward partners who reflect their values, culture, and strategic goals. In an age where too many firms are reduced to just a number, Iron River ensures that each match is intentional, fostering alignment that preserves what firms have built and supports their long-term vision. This thoughtful process leads to smooth transitions, honored legacies, and lasting success. With Iron River, partnerships aren’t just formed—they’re built to thrive.

Bringing Clarity to Complex Decisions

M&A decisions are some of the most consequential a firm will face, and emotions or external pressures can complicate the process. Independent advice ensures clarity and objectivity, keeping decisions focused on long-term goals and strategic fit. Iron River provides unbiased guidance that prioritizes what truly matters—preserving a firm’s culture, delivering client value, and achieving growth. By cutting through complexity and staying grounded in facts, Iron River empowers firms to make informed choices that lead to lasting success.

Bringing Clarity to Complex Decisions

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Tyson Pettitt

Founder

Tyson founded Iron River in 2024 to guide wealth management firms through M&A transactions. His experience in both operating and transacting wealth management practices positions him to understand your goals and drive successful outcomes. Focused on strategy, fit, and long-term growth, each transaction is hand-crafted to drive expansion, while preserving the values that define your firm. A Vermont native, Tyson now resides in St. Petersburg, Florida with his golden retriever, Tenney. A former collegiate rower, he stays active skiing, golfing, or in the gym.

Learn More about Tyson

White Paper: The Case for Independent Advice

Ready to sell your advisory practice but unsure how to find the right buyer? Download our white paper to explore how thoughtful guidance and a broad market perspective can help you secure the best fit for your future, clients, and legacy.

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Partner with Iron River to simplify your M&A process and achieve your goals with a personalized approach that preserves your firm’s legacy.