About

What we believe.

We watched too many founders walk into the biggest financial decision of their careers without the full picture. These are the convictions Iron River is built around.

Perspective

What working on every side of the table taught us

Sellers need representation.

Buyers calling you are not your advisors. No matter how friendly the conversation, they are your counterparty. The role of an advisor is to make sure you're negotiating from the same depth of information they are.

Closing is just the beginning.

The real measure of a deal isn't the purchase price. It's whether the founder is still satisfied two years later. We've lived through post-close integrations, the ones that worked and the ones that didn't. That experience changes what we look for in a buyer and how we structure the terms.

Process creates clarity.

Clarity means understanding your options well enough to make the decision without second-guessing it. That requires seeing the full buyer landscape, not just the ones who reached out. It requires knowing what fair terms look like, not just what's in front of you. Most founders don't have that vantage point on their own. A structured process creates it.

Start before you're ready.

Three to five years before you want to step back is when the real work begins. Not marketing your firm. Not talking to buyers. Understanding what you've built, what it's worth, and what the right next chapter looks like. Founders who wait until they're ready to sell end up reacting instead of choosing. The ones who start early make the decision on their terms.

Tyson Pettitt

Tyson Pettitt

Founder

Tyson has been an advisor, a G2, an integrator, and a deal principal. The beliefs above come from that range.

Tyson’s career has covered every side of wealth management. Years as a wholesaler covering hundreds of advisors gave him something most dealmakers don’t have: a deep understanding of how advisors actually build their practices, serve their clients, and think about their businesses.

From there, he moved to the other side of the table. He joined a wealth management firm as the G2 on their first out-of-state acquisition, ran the integration, and spent years doing the post-close work that most people in M&A only read about. That led to running M&A for a national RIA, managing every phase of the deal cycle from sourcing through integration.

He started Iron River because the pattern was clear: sellers were making the most consequential financial decision of their careers without real guidance. Lost at sea, evaluating offers in a vacuum, relying on the buyer’s framing. He wanted to fix that.

Tyson is a contributing writer at Citywire RIA, covering M&A trends in the wealth management industry.

Vermont native. Collegiate rower. Golfer. Racquet sports. Dog person. Now based in West Palm Beach.

From Our Desk

Read our latest thinking.

Market trends, deal structure, and seller strategy. Articles and perspectives on wealth management M&A from Iron River.

If this sounds like the right fit, let’s talk.

No pitch deck. No intake form. Just a direct conversation.

Start a Conversation