Required Reading

Selling a firm is nothing like building one.

What every founder needs to understand before they start to think about a transaction.

The Difference Between Being Approached and Being Represented

Inbound interest feels like strength. It describes your position in the relationship, not in the transaction.

The instinct to negotiate directly with a single buyer is understandable. But a deal without competition is a deal without context.

Most founders think about selling when they're ready to stop. The best outcomes start years before that.

This question surfaces before valuation, before process, before anything else. It deserves a real answer.